Answering the telephone is the most important phase of all communication in a practice. The patient’s initial impression of the office is formed during the first 30 seconds of the telephone contact. First impressions are lasting ones.
Patients perceive “quality care” much differently than do doctors. Patient perceptions arise in response to the practice's image, as established by printed material, the office facility, the staff, and most importantly the doctor. Conomikes Reports, a practice management newsletter, listed their top measures of how patents determine quality. Use this list to see how your practice stacks up.
Everyone knows it works. Everyone's sick of hearing it. So why doesn't everyone do it? Ask for referrals, that is.
It makes numerical sense. Studies repeatedly show that about half of the average practice's patients or clients don't know that the practice accepts new business! How did they get this impression? No one knows, but it means that the word‑of‑mouth you're now enjoying comes from about half of your clientele. (What a concept!) So if we could tell the other half, business should logically improve.
25 Things Your Patients REALLY Want from their Doctor